BigCommerce promises B2B flexibility and catalogue capacity. In practice, many businesses end up with a powerful platform that nobody uses well because the implementation criterion was not there from the start.
Situations we recognise
They had implemented BigCommerce's B2B module. The sales team was still processing orders by email because the portal did not cover the actual business cases. When we stepped in we reviewed the flows with the team and redefined what the portal had to solve and what it did not. In ten weeks 60% of B2B orders were flowing through the digital channel without manual intervention.
They had migrated to BigCommerce from a legacy solution. The catalogue had pricing rules configured three different ways depending on when they were set up during migration. Nobody knew with certainty what price each customer segment was seeing. We cleaned up the pricing logic, redefined the catalogue structure and left a clear criterion for future changes.
The ERP integration had been live for two years but stock data arrived late and sometimes incorrect. The operations team compensated manually. When we reviewed the integration we found three different synchronisation logics implemented at different points in time. We unified the flow and eliminated the need for manual correction.
In BigCommerce the problem is almost never the platform. It is the gap between what was implemented and what the business actually needed.
How we step in
We review implementation, integrations and operating flows. We look for where the gap is between what the platform does and what the business needs it to do.
Not everything that fails needs to be rebuilt. We distinguish what can be adjusted from what needs a new criterion before anything is touched.
We prioritise by impact on operations and business. What changes nothing relevant, stays untouched. What is blocking something important, gets corrected with proper judgement.
The first session is free and no commitment. In 20 minutes we can read the situation with you and decide whether it makes sense for us to step in.