Revenue was growing. Margin was not.
Sales climbing, campaigns running, technical team expanded. But when we reviewed the numbers, operating margin had not moved in 18 months. The movement was real. The progress was not.
When we stepped in, the problem was not in the channel or the platform. It was in two integrations that were generating manual work across three different teams. The tech team was living in firefighting mode solving what those integrations broke every week.
Result: 40% fewer operational incidents in the first quarter. The tech team left firefighting mode and regained capacity to push initiatives with real impact.