About dikéit

Yes: behind dikéit there is one person. And that is not a limitation but the design.

Most websites like this one try to look bigger than they are. I would rather tell you how it really works, because how it works is exactly what you are buying.

Why it exists

dikéit was born from watching projects fail that did not have to.

Before dikéit there are two professional lives. The first: more than twelve years writing code for e-commerce — Magento, BigCommerce, Shopify and everything that connects to them. The second: years running the operations of a digital agency — teams, capacity, margins, clients, and all the projects that get stuck when nobody sets the order.

From that second seat you see something you cannot see from the first: projects rarely fail for lack of hands or technology. They fail for lack of judgement — priorities that shift every week, scopes nobody defined, vendors nobody coordinates, decisions postponed until they decide themselves.

dikéit exists to work on that cause, not on the symptoms. With one particularity: whoever diagnoses also knows how to execute. Here, judgement and code come from the same experience.

That is why I do not fit neatly into a classic label. Not just development, not just consulting, not just operations. I work where the business needs judgement, technology needs context and execution needs direction.

Why small, on purpose

What a minimal structure gives you — and a large one cannot.

You talk to whoever does the work

No account managers, no translation layers, no broken telephone. The person who understands your problem is the same one who solves it.

Your hours pay for work, not structure

There are no offices, hierarchies or sales overhead to fund with your budget. What you pay turns into judgement and execution.

Knowledge does not get diluted

Your context is not spread across six people who rotate off the account. It accumulates — and from the second month on, that accumulation shows in every decision.

Limited capacity filters in everyone's favour

Few projects at a time means I only step in where I can genuinely add value. That is why the capacity indicator on this site is real.

When more is needed

One person does not mean a single pair of hands.

When a project needs more capacity or a specific specialisation — a systems profile, a specialist in a platform, one more developer to hit a date — I work with a stable network of specialised collaborators.

They all operate under the same frame: confidentiality commitments, intellectual property that stays with you, and coordination by the same person who designed the solution. You still have a single point of contact and a single point of responsibility in front of you.

Hands scale up when needed. Judgement, I do not subcontract.

Who is behind it

Mateo Garrido

Founder · Judgement and execution

A developer by origin, an operator by experience. More than twelve years building for eCommerce and several more leading agency operations taught me both sides of the problem: how things are built, why they get stuck and which decisions make them move forward again.

I write about operations and judgement in the Diagnostic Center and I work from Barcelona, remotely, in Spanish, Catalan or English.

Three things I have learned

Technical problems are rarely only technical. Behind a system that will not move there is usually a decision nobody wants to make.

The second one is harder to accept: the opinion of whoever is going to do the work is not a neutral opinion. Not out of bad faith. Nobody is good at seeing a problem when their invoicing depends on not seeing it. If the only technical opinion you have is that of the person who will do the work, you are deciding with only part of the picture.

And the third is harder to say out loud: recommending that a project be stopped is part of the job. It is the decision that saves the most money and the one least often taken, because inside the company nobody wants to be the one admitting a lot was spent for nothing. I can be that person.

— Mateo

So there are no surprises

Who you will not be working with.

A large team

If you are looking for an army of profiles, an account manager and follow-up meetings with eight people, there are better options than me — and I can recommend them.

Someone who executes without asking

If you want someone to do whatever they are told without questioning what for, we are not a fit either. Here the first question is always what moves the business.

Someone who hands over a PDF and leaves

If you expect an eighty-page diagnosis and a consultant who disappears once it is delivered, even less so. What gets recommended here, gets executed here.

Next step

Now you know who you would be talking to.

Half an hour, no sales pitch, with the same person you have read here.

Book a technical diagnosticI work with a handful of clients at a time, so I can properly step into each one.